projects

Defcom is a Toronto based cybersecurity provider that automates complex compliance and threat detection to deliver **simple, smart, and reliable** protection for modern organizations.

Anchored by a warm "Marigold" color palette and a rigid architectural grid, the layout captures the spiritual intensity of festivals like Dashain and the majestic scale of peaks like Mount Everest and Machhapuchhre. The design utilizes a "portal" framing motif to treat every page as a window into the country's hidden gems, creating a tactile and immersive travel companion that invites the reader to wonder.

This visual identity redesign reimagines the Gothenburg Museum of Art as a contemporary cultural monolith. Anchored by a geometric abstraction of the museum’s iconic silhouette and a stark Black and White color palette, the system relies on high contrast to frame the classical collection. Through the use of bold, cinematic typography overlaid on historical masterpieces, the branding creates a dynamic tension between the past and the present, ensuring the museum commands attention across everything from building banners to mobile screens

This marketing campaign repositions the iconic Snickers brand for the female fitness market. Utilizing a "High-Contrast Strength" aesthetic, the design pairs gritty black-and-white photography of women working out with the classic Snickers color palette of Royal Blue and Gold. The layout prioritizes nutritional data ("20g Protein") over traditional branding elements, successfully presenting the product as a functional fuel tool for the active woman while retaining brand recognition.

#DISCOVERABILITIES The philosophy behind this campaign is "Ability First." We wanted to visually prove that an inclusive workplace is a thriving workplace. The layout strategy utilizes a "Split-Screen" approach for Out-of-Home (OOH) media. One half is dedicated to the clean, bold typography of the hashtag #DISCOVERABILITIES, ensuring the message is legible at high speeds. The other half is dedicated entirely to the human subject, allowing their personality—not their disability—to take center stage. For the digital components, such as the newsletter and LinkedIn outreach, the design shifts to a modular "Card System". This organizes dense information (like "Practical Tips & Guidance" and "Tax Benefits") into digestible, colorful chunks. It respects the employer's time while providing the "Unlocking Success" toolkit they need to take the next step.